From insight to impact.

I am Joven Lee Wei Jun, a consultant based in Palo Alto, with global reach across APAC and B2B. My work is simple to state: I turn insight into strategy, and strategy into revenue. Over more than 15 years I have helped founders and commercial teams do exactly that. Today I am Chief Revenue Officer and President at Cookiy AI, a venture-backed agentic research startup.

I started as an analytical consultant at Nielsen, learning to read markets from the data up. I then built Statista's presence across Asia on the enterprise side, selling insight to the people who had to make decisions with it. At Cint I helped move a research business toward how modern software is actually bought. The throughline is the same in every role: get close to what customers truly value, then build the go-to-market that delivers it.

I work customer-value-first, and I would rather ship and iterate than wait for perfect. The twin on this site is the front door: ask it a real question and it answers from my own playbook, then points you to a call when it is worth going deeper.